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Upthrust

Bold designthatperforms

Iridescent classical bust sculpture

  • Strategy is cheaper

  • Comfortable is expensive

  • Identity ·Experience ·Motion ·

100+

Brands trusted us to define how they're seen.

  • Zomato
  • Bosch
  • L'Oréal
  • Vega
  • Dell
  • L'Oréal

What can we do for you

Strategy and Insight

Collage of strategy workshop boards: audience personas, typography and industry logos

We interrogate what others assume. Then we build the brief behind the brief.

  • Brand strategy & positioning
  • Messaging & tone of voice
  • Audience & competitor research
  • Workshops & creative sprints
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What can we do for you

Brand & visual identity

Collage of brand identity work: colour palettes, tags and a photographic poster

We build systems, not just logos. So you own the category, not just the conversation.

  • Brand identity & visual language
  • Guidelines & naming
  • Illustration & iconography
  • Brand architecture & systems
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What can we do for you

Product & digital experience

Collage of product UI: dashboards, tables, status chips and a colour spec

We design for humans and metrics. So users stay, engage, and come back.

  • UI/UX & website design
  • Design systems & prototyping
  • User research & testing
  • Motion graphics & micro-interactions
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What can we do for you

Creative & campaign production

Collage of campaign work: billboards, social posts and ad creative

We turn attention into action. Then we prove it worked.

  • Campaign creative & social content
  • Presentations & pitch decks
  • Marketing collateral & ad creative

psst.. Also, physical spaces. Because not everything happens on a screen experiential and spatial design for exhibitions, placemaking and branded environments, Just ask.

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